small is beautiful


Almost everyone would agree with the almost mystical assertion that a company must grow on an ongoing basis. During the entire 20th century, the motto ran - big is good! Then, after all, you can make important speeches, meet kings and queens, smoke cigars and drink cognac. In recent years, however, the speed of change has risen dramatically as the cutthroat nature of the competitive environment increasingly reduces the timeframe in which action and reaction must occur. Only direct decision-making channels and efficient communication processes enable the desired competitive edge to be achieved such that even elephants endeavour to master the rapidly changing future with the necessary fleetness of foot. But even the fastest elephant in the race still remains an elephant.